Imagine users typing a question into Google Search and then seeing a neat summary at the top of the page that answers their query instantly, without needing to click. That’s what the AI-generated feature known as AI Overviews (AIO) does. It’s reshaping how content marketers think about visibility, keywords and ranking. In short: your traditional organic-search […]

Let’s be honest — everyone’s talking about AI, data, and personalisation, but not everyone’s talking about trust. We all want personalised experiences. We like it when brands remember our names, our interests, even our favourite colour. But the moment it feels too intrusive? That’s when people hit unsubscribe. So, how do we find that balance? […]