If you’ve ever run Google Ads, you already know this truth: customers almost never convert after seeing just one ad. They click, they check your site, they disappear, they come back from Instagram, then they search your brand, and maybe—maybe—they finally convert days later. That’s where Attribution Paths step in. Think of them as the […]
If you’ve been doing SEO for a while, you probably felt that moment when everything suddenly shifted — again. Google’s new AI Mode has arrived, and honestly, it feels like someone just rewrote the rules overnight.Instead of the usual links and snippets, AI Mode gives people straight-up answers. Quick summaries. Explanations. Recommendations. Almost like talking […]
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