PPC has always moved fast — but the pace we’re seeing now is something else. Between AI-driven predictions, automated bidding getting smarter by the minute, and an overcrowded ad landscape, PPC in 2026 feels like a battlefield where only the most adaptive brands survive. If you’re a business owner looking for clarity, or you work […]
If you’ve ever run Google Ads, you already know this truth: customers almost never convert after seeing just one ad. They click, they check your site, they disappear, they come back from Instagram, then they search your brand, and maybe—maybe—they finally convert days later. That’s where Attribution Paths step in. Think of them as the […]
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