If you’ve ever marked up quizzes or practice-problem content on your site so it could appear as a rich result in Google Search, it’s time to pay attention. Google has announced it will remove support for the “Practice Problem” structured data type starting January 2026. This change might seem small, but it could affect how […]

Imagine users typing a question into Google Search and then seeing a neat summary at the top of the page that answers their query instantly, without needing to click. That’s what the AI-generated feature known as AI Overviews (AIO) does. It’s reshaping how content marketers think about visibility, keywords and ranking. In short: your traditional organic-search […]

Let’s be honest — everyone’s talking about AI, data, and personalisation, but not everyone’s talking about trust. We all want personalised experiences. We like it when brands remember our names, our interests, even our favourite colour. But the moment it feels too intrusive? That’s when people hit unsubscribe. So, how do we find that balance? […]

What does it mean for search marketers and brands? Ever wondered how brands can reach people exactly when they’re searching for inspiration? That’s what Pinterest’s latest feature is all about. Pinterest has rolled out its new “Top of Search” ads, currently in beta across all monetised markets — and it’s a move that could reshape […]

If you’re running a business with a physical presence or local service area, this is one you shouldn’t ignore. On October 3, 2025, Microsoft rolled out a major refresh of its business-listing service, Bing Places for Business. Why does it matter? Because these days, how – and where – your business shows up online can […]

The internet’s getting smarter — or so we thought. As AI-powered search assistants become more popular, something odd is happening. They’re great at giving quick answers, but when it comes to links, they seem to have a blind spot. A new study found that AI search tools send users to 404 error pages almost three […]