For decades, the goal was simple: get to the top of Google. But what happens when the search bar starts talking back? We’re entering a new era of digital discovery, one where AI and Large Language Models (LLMs) are becoming the world’s new expert consultants. When someone asks ChatGPT for the “best marketing agency” or […]
Every time you post something thoughtful on LinkedIn—an insight, a project update, a question—you hope someone notices. But it’s not just about likes or comments anymore. A new feature from LinkedIn is quietly changing the game: you now get alerts when your post actually generates profile views, followers, and impressions over time. For professionals in […]
In today’s fast-paced digital world, social media is no longer just a platform for sharing holiday snaps and connecting with friends. It has evolved into a bustling marketplace, a vibrant community hub, and, most importantly, a crucial frontier for customer service. For businesses in the UK and beyond, leveraging social media for customer support isn’t […]
Digital marketing is evolving faster than ever, and the latest wave of innovation isn’t just smart — it’s creative. Enter Generative AI by Meta: a game-changing suite of tools designed to help brands and agencies create, adapt, and scale content like never before. Whether you’re building a brand from scratch or managing global ad campaigns, […]
In a world where first impressions are made in milliseconds and contact details change with a tap, the traditional business card is no longer cutting it. Networking today demands speed, efficiency, and innovation — and that’s exactly what NFCONE delivers. Developed by Impreza Technologies, NFCONE is not just a business card. It’s a seamless, tap-and-share identity that […]
Blogging isn’t just a creative outlet or a way to share updates — it’s one of the most powerful tools for boosting your website’s visibility. But great writing alone won’t get you seen. If your blog isn’t optimised for search engines, it’s just another drop in the content ocean. That’s where SEO comes in — […]
In a world where search engines are no longer just delivering links — but full answers, summaries, and AI-generated recommendations — the rules of digital visibility are evolving. And with it comes a new acronym making waves across the SEO landscape: GEO — Generative Engine Optimisation. If you’ve been working with an experienced SEO company, chances […]
In the fast-moving world of digital marketing, new acronyms seem to pop up with every algorithm update. GEO, LLMO, AEO — each sounds like the next big thing, but they all stem from one foundational concept: SEO. Whether you’re a business owner or a digital strategist, here’s the truth — it’s all just SEO. The […]
As AI becomes more central to how we search, learn, and interact with the web, it’s no surprise that website owners and digital marketers are being introduced to new standards—like llms.txt. If you’ve recently come across this term and are wondering what it means, you’re not alone. In this post, we’ll break down what llms.txt […]
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