Let’s be honest — everyone’s talking about AI, data, and personalisation, but not everyone’s talking about trust. We all want personalised experiences. We like it when brands remember our names, our interests, even our favourite colour. But the moment it feels too intrusive? That’s when people hit unsubscribe. So, how do we find that balance? […]

What does it mean for search marketers and brands? Ever wondered how brands can reach people exactly when they’re searching for inspiration? That’s what Pinterest’s latest feature is all about. Pinterest has rolled out its new “Top of Search” ads, currently in beta across all monetised markets — and it’s a move that could reshape […]

If you’re running a business with a physical presence or local service area, this is one you shouldn’t ignore. On October 3, 2025, Microsoft rolled out a major refresh of its business-listing service, Bing Places for Business. Why does it matter? Because these days, how – and where – your business shows up online can […]

The internet’s getting smarter — or so we thought. As AI-powered search assistants become more popular, something odd is happening. They’re great at giving quick answers, but when it comes to links, they seem to have a blind spot. A new study found that AI search tools send users to 404 error pages almost three […]

For years, the mantra in SEO felt like ‘always-on’. Keep ticking those boxes: optimise this, update that, build a few links here, write a blog there. It often feels like SEO is just background noise—ticking boxes without moving the needle. In reality, this approach rarely delivers the kind of growth businesses expect. At Impreza Technologies, […]

Google Ads has long promised efficiency through automation, but many advertisers often felt like they were running campaigns inside a sealed box. Performance Max (PMax) took that automation to new heights, combining Search, YouTube, Display, Gmail, Maps, and Discover into one campaign type. Yet the question remained: which channel is actually driving results? With channel […]

For decades, the goal was simple: get to the top of Google. But what happens when the search bar starts talking back? We’re entering a new era of digital discovery, one where AI and Large Language Models (LLMs) are becoming the world’s new expert consultants. When someone asks ChatGPT for the “best marketing agency” or […]

Every time you post something thoughtful on LinkedIn—an insight, a project update, a question—you hope someone notices. But it’s not just about likes or comments anymore. A new feature from LinkedIn is quietly changing the game: you now get alerts when your post actually generates profile views, followers, and impressions over time. For professionals in […]

In today’s fast-paced digital world, social media is no longer just a platform for sharing holiday snaps and connecting with friends. It has evolved into a bustling marketplace, a vibrant community hub, and, most importantly, a crucial frontier for customer service. For businesses in the UK and beyond, leveraging social media for customer support isn’t […]