Imagine users typing a question into Google Search and then seeing a neat summary at the top of the page that answers their query instantly, without needing to click. That’s what the AI-generated feature known as AI Overviews (AIO) does. It’s reshaping how content marketers think about visibility, keywords and ranking. In short: your traditional organic-search […]
Let’s be honest — everyone’s talking about AI, data, and personalisation, but not everyone’s talking about trust. We all want personalised experiences. We like it when brands remember our names, our interests, even our favourite colour. But the moment it feels too intrusive? That’s when people hit unsubscribe. So, how do we find that balance? […]
What does it mean for search marketers and brands? Ever wondered how brands can reach people exactly when they’re searching for inspiration? That’s what Pinterest’s latest feature is all about. Pinterest has rolled out its new “Top of Search” ads, currently in beta across all monetised markets — and it’s a move that could reshape […]
If you’re running a business with a physical presence or local service area, this is one you shouldn’t ignore. On October 3, 2025, Microsoft rolled out a major refresh of its business-listing service, Bing Places for Business. Why does it matter? Because these days, how – and where – your business shows up online can […]
The internet’s getting smarter — or so we thought. As AI-powered search assistants become more popular, something odd is happening. They’re great at giving quick answers, but when it comes to links, they seem to have a blind spot. A new study found that AI search tools send users to 404 error pages almost three […]
Every time you post something thoughtful on LinkedIn—an insight, a project update, a question—you hope someone notices. But it’s not just about likes or comments anymore. A new feature from LinkedIn is quietly changing the game: you now get alerts when your post actually generates profile views, followers, and impressions over time. For professionals in […]
Google is redefining how we search with the wider rollout of its AI Overviews, a new feature that places AI-generated summaries at the top of search results. Instead of clicking through multiple links, users now get quick, conversational answers — instantly. This generative search experience, powered by Google’s latest Gemini models, is already live for […]
Threads, Meta’s rising microblogging platform, has taken a major leap in 2025 with a significant upgrade to its web version — introducing powerful new features like scheduled posts, hashtag discovery, and a dedicated Trending tab. This evolution transforms Threads from a mobile-first app into a serious cross-platform competitor to X (formerly Twitter). While Threads originally […]
At its latest developer conference, Apple officially rolled out Apple Intelligence — a powerful on-device AI system that marks a major shift in how users experience intelligence on their devices. Unlike many cloud-based models, Apple’s system is designed to run locally on iPhones, iPads, and Macs, starting with iPhone 16 and macOS Sequoia. The most […]
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